What You Need to Know about Freight Matching
Carriers and brokers are the two things that will come to your mind when we talk about trucking industry. A broker’s job is to look for freight, then that freight will be matched with a truck. Then, the trucks will carry that freight to its destination. The process is simple enough. But, the real challenge in this process has always been connecting those individuals with the freight to those individuals with trucks who will carry it to the destination.
Before, brokers and carriers usually develop a one-on-one relationship with each other and made these relationships into a business network. The brokers can be rest assured that the carriers in their network could be trusted to pick up and deliver the freight safely and on time. On the other hand, the carriers also knew that they will received the right pay for their work. That is to say, these type of networks proved to be effective because they have trust with each other. Brokers and carriers did their business in person, over the phone and later on by fax and e-mail. This method of doing business worked, however, it took a lot of time and money.
Then, here comes the Internet. Shortly, people start using the Internet to purchase and sell products and services, and also get information. Doing business online save a lot of time. Soon, the loadboards were created. Loadboards refer to those websites that help companies advertise their freight and trucks with other people of the transportation community. Because of this, companies could rapidly increase their network and their businesses, at the same time, save more time and money.
When loadboards started becoming so much popular, there were several negative issues that surfaced. There were so many users connecting that it became very hard to determine exactly who the companies are dealing with. Brokers started to worry that their freight would not get delivered on time to their destination. Carriers worry too because they might not get paid rightly for their work. People were not sure anymore if they were working with companies they could trust. Through the use of social media apps like Twitter, Facebook, Instagram, and YouTube, people can connect with others, as well as, maintaining their ability to grow and develop trusted networks of friends and business partners.
What will happen if you combine the loadboard technology and incorporate social media elements? The outcome would be a system that let users create their own community built from trusted networks.
The new world of Freight Matching Communities then arise. Freight matching communities incorporates the capacity of freight matching technology with the benefits of a social networking.
Like a group on LinkedIn or Facebook, users first post their excess freight and trucks within their exclusive trading community which they can set up using the carriers and brokers they know and relied on.
In case the user cannot find a match in their private community, the posting will then become available for the people of the Community. If the posting still does not find a match, it will then become available to other users on their public Freight Matching loadboards.
Freight Matching Communities is the next popular thing of loadboard technology.